privacyus

1. Introduction
This Privacy Policy explains how personal data is collected, used, stored and protected when you access or use this website and any content, products or services made available through it. Processing of personal data is carried out in accordance with applicable United Kingdom data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, as amended from time to time.

2. Data Controller
The data controller is the entity that determines the purposes and means of the processing of personal data.
The controller’s full contact details (legal name, address, e-mail address and, where applicable, telephone number) are provided on this website in the “Contact”, “Legal Notice” or similar section and should be used for any questions regarding this Privacy Policy or the processing of personal data.

3. Categories of Data Collected
Depending on how you use the website, the following categories of personal data may be collected:

• Identification data: name, title, and, where relevant, company or organisation name.
• Contact data: e-mail address, telephone number, postal address.
• Account data (if user accounts are offered): login details, security credentials, preferences and any information voluntarily added to a profile.
• Communication data: content of enquiries, messages or forms you submit through the website or via e-mail.
• Technical and usage data: IP address, browser type and version, operating system, device type, language settings, dates and times of access, pages visited, referring URLs and other standard log information.
• Contract and billing data (where applicable): services requested or provided, billing address, payment status. Payment details may be processed via external payment service providers subject to their own privacy policies.

Where certain information is required in order to provide a service or enable a function, this may be indicated on the relevant form. If you choose not to provide such required information, certain features or services may be unavailable or limited.

4. Purposes of Processing
Personal data may be processed for the following purposes:

• To operate, administer and maintain the website and its technical functions.
• To respond to enquiries, requests for information and other communications.
• To create and manage user accounts and access rights (if applicable).
• To enter into, perform and manage contractual relationships and related customer service.
• To send service-related information, including important notices, updates or changes to terms and policies.
• To send informational or marketing communications where permitted by law or based on your consent, which may be withdrawn at any time.
• To conduct statistical or analytical assessments (preferably in aggregated or anonymised form) in order to improve website content, functionality, performance and security.
• To ensure the security and integrity of systems, detect and prevent fraud, misuse and unauthorised access.
• To comply with legal, regulatory and record-keeping obligations and to establish, exercise or defend legal claims.

5. Legal Bases for Processing
Personal data is processed on one or more of the following legal bases, as provided for in the UK GDPR:

• Consent: where you have clearly agreed to a specific processing activity (for example, the receipt of certain marketing communications or the use of non-essential cookies).
• Performance of a contract: where processing is necessary to perform a contract with you or to take steps at your request prior to entering into such a contract.
• Compliance with a legal obligation: where processing is required to meet statutory or regulatory duties (for example, tax, accounting or regulatory reporting obligations).
• Legitimate interests: where processing is necessary for legitimate business interests, such as the operation, improvement and security of the website, provided that such interests are not overridden by your fundamental rights and freedoms.

Where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

6. Cookies and Similar Technologies
This website may use cookies and similar technologies (such as pixels and scripts) to:

• enable core website functions and security features;
• remember your preferences and enhance user experience;
• compile statistics about usage and performance of the website;
• support content or advertising personalisation where applicable.

Where required by law, non-essential cookies will only be set with your consent, typically obtained via a cookie banner or preference tool. You may adjust your browser or device settings to block or delete cookies; however, some parts of the website may not function properly if cookies are disabled.

7. Data Retention
Personal data is retained only for as long as is necessary for the purposes described in this Privacy Policy, or as required or permitted by applicable law (including limitation periods for legal claims and statutory retention periods).

Once personal data is no longer needed, it will be deleted, anonymised or otherwise handled in a way that no longer allows identification of the data subject, unless there is a continuing legal or legitimate business need to retain it in identifiable form.

8. Recipients of Personal Data
Personal data may be shared, to the extent necessary and subject to appropriate safeguards, with:

• Internal personnel who are authorised and require access for the performance of their duties and who are bound by confidentiality obligations.
• Service providers / processors, such as web-hosting companies, IT and support providers, e-mail and newsletter platforms, analytics services, and payment processors, acting on documented instructions and subject to contractual obligations regarding data protection and security.
• Professional advisers, such as solicitors, accountants or consultants, where necessary to obtain professional advice or protect legal rights.
• Public authorities, regulators or courts, where disclosure is required by law or necessary for the establishment, exercise or defence of legal claims.
• Parties to corporate transactions, such as purchasers or merger partners, in the context of a business transfer, subject to appropriate confidentiality and data protection safeguards.

Personal data is not sold to third parties for their own marketing purposes.

9. International Transfers
Where personal data is transferred outside the United Kingdom, such transfers will only take place:

• to countries in respect of which the UK government has issued an adequacy regulation; or
• subject to appropriate safeguards, such as standard contractual clauses or equivalent instruments, supplemented where necessary by additional technical and organisational measures.

Further information on relevant safeguards for international transfers can be made available upon request, where legally permissible.

10. Data Security
Appropriate technical and organisational measures are implemented to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. Such measures may include access controls, encryption, secure hosting environments and regular security reviews.

Nevertheless, no system or transmission over the internet can be guaranteed to be completely secure. You acknowledge that you provide information at your own risk and that absolute security cannot be guaranteed.

11. Your Data Protection Rights
Subject to the conditions set out in the UK GDPR and other applicable law, you may have the following rights:

• Right of access: to obtain confirmation as to whether personal data concerning you is being processed, and to receive a copy of such data.
• Right to rectification: to request the correction of inaccurate or incomplete personal data.
• Right to erasure: to request the deletion of personal data in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected and no other legal basis for processing applies.
• Right to restriction of processing: to request that processing be restricted in certain situations.
• Right to data portability: to receive personal data you have provided in a structured, commonly used and machine-readable format and to transmit that data to another controller where technically feasible.
• Right to object: to object, on grounds relating to your particular situation, to processing based on legitimate interests, including profiling, and to object at any time to processing for direct marketing purposes.
• Right to withdraw consent: where processing is based on your consent, to withdraw that consent at any time.

Requests to exercise these rights should be addressed to the controller using the contact details provided on this website. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or another competent supervisory authority if you believe that your data protection rights have been infringed.

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INFORMATIONAL PURPOSES ONLY – NO PROFESSIONAL OR MEDICAL ADVICE

12. No Medical, Legal or Financial Advice
The information provided on this website is for general informational and educational purposes only. It is not intended to constitute, and must not be relied upon as:

• medical or health advice, diagnosis or treatment;
• legal advice;
• financial, tax or investment advice; or
• any other form of professional or expert advice.

You should always seek the advice of a suitably qualified professional in relation to any questions concerning your health, legal position, finances or other matters requiring expert judgment, and should not disregard professional advice or delay seeking it because of information obtained from this website.

13. Informational Nature of Content
All articles, guides, resources, videos, testimonials and other materials on this website are provided for general information only. While efforts may be made to ensure that content is accurate and up to date, no representation or warranty is given that any information is complete, correct, current or suitable for your individual circumstances.

14. Use at Your Own Risk – “As Is” Basis
Your use of this website and any information or materials obtained from it is entirely at your own risk. The website and all content are provided on an “as is” and “as available” basis, without any warranties or guarantees of any kind, whether express or implied, including (to the fullest extent permitted by law) implied warranties of accuracy, completeness, satisfactory quality, fitness for a particular purpose, non-infringement or availability.

Nothing in this Disclaimer is intended to exclude or limit any liability that cannot be excluded or limited under applicable law, including statutory rights under UK consumer law. Subject to such mandatory rights, any liability for direct, indirect, incidental, consequential, special or exemplary losses or damages arising out of or in connection with the use of this website or reliance on its contents is excluded to the maximum extent permitted by law.

15. Testimonials, Case Studies and Results
Any testimonials, reviews, case studies, examples or described results presented on this website reflect individual experiences or opinions only. They:

• do not necessarily represent typical or average results;
• are not intended to guarantee or promise that you will achieve the same or similar outcomes; and
• should not be interpreted as assurances of performance, improvement, earnings or other benefits.

Actual results may differ materially from those described, depending on individual circumstances and other factors.

16. Affiliate Links and Third-Party Offers
This website may contain links to third-party websites, products, services or offers, including affiliate links. Where you click on such a link and complete a purchase or take another qualifying action, the website operator may receive a commission or other benefit at no additional cost to you.

Such affiliate or commercial relationships do not influence the independence of the editorial content provided on this website. However, third-party websites, products and services are not controlled by the website operator, and no responsibility is accepted for their content, terms, privacy practices or security. Access to and use of third-party offerings is at your own risk and subject to the third party’s own terms and policies.

17. User Responsibility and Assumption of Risk
You are solely responsible for how you choose to use the information obtained from this website. Any decisions or actions you take based on such information are taken entirely at your own risk. Before acting or refraining from acting on the basis of content from this website, you should consider seeking appropriate professional advice.

18. Changes to This Privacy Policy and Disclaimer
This Privacy Policy and the above Disclaimer may be updated from time to time to reflect changes in legal requirements, technological developments, or the services and content offered via this website. The most recent version will be made available on this page and will apply from the date of publication.

You are encouraged to review this page periodically in order to stay informed about how personal data is processed and about the terms governing your use of this website.