1. Introduction
This Privacy Policy explains how personal information is collected, used, stored, and protected when you visit this website or use any content, products, or services made available through it. Processing of personal information is carried out in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, substantially similar provincial legislation.
2. Organization Responsible for Personal Information
The organization responsible for the collection, use, and disclosure of your personal information (the “Organization”) is the operator of this website.
Full contact details (legal name, mailing address, e-mail address and, where applicable, telephone number) are provided in the “Contact”, “Legal Notice” or similar section of this website and should be used for any questions about this Privacy Policy or the handling of personal information.
3. Types of Information Collected
Depending on how you interact with the website, the following types of information may be collected:
- Identification and contact information: name, title, company or organization name (if applicable), e-mail address, telephone number, mailing address.
- Account information (if accounts are available): username, password, preferences, and any information you choose to store in your profile.
- Communication data: content of messages, requests or other communications you send via forms, e-mail or other channels provided on the website.
- Technical and usage data: IP address, browser type and version, device type, operating system, language settings, pages visited, links clicked, date and time of visits, and other standard log data.
- Transaction and billing data (if applicable): information related to orders or paid services (such as billing address and payment status). Payment card information is typically processed directly by external payment service providers in accordance with their own privacy policies.
Where required information is mandatory, this may be indicated on the relevant form. If you choose not to provide mandatory information, some features or services may not be available or may be available only in limited form.
4. Purposes for Collecting and Using Personal Information
Personal information may be collected, used and disclosed for the following purposes:
- To operate, maintain and secure the website and its technical functions.
- To provide access to content, products or services that you request.
- To respond to inquiries, support requests and other communications.
- To set up, manage and administer user accounts (where applicable).
- To manage contractual relationships, including processing orders, payments and customer service.
- To send service-related notifications, security alerts, technical updates and administrative messages.
- To send newsletters or other informational or marketing communications where permitted by law or based on your consent (which you may withdraw at any time).
- To conduct analytics (preferably in aggregated or de-identified form) to better understand website usage and improve user experience and performance.
- To prevent, detect and address misuse, fraud, security incidents or other harmful activity.
- To comply with legal and regulatory obligations and to establish, exercise or defend legal claims.
5. Consent and Other Legal Grounds
Where required by Canadian privacy law, personal information is collected, used and disclosed with your knowledge and consent. Consent may be express (for example, by ticking a box or signing a form) or implied (for example, where the purpose is obvious and you voluntarily provide the information).
In certain circumstances, the Organization may handle personal information without consent where permitted or required by law, for example:
- to comply with a court order or other legal obligation;
- to investigate a potential breach of law or contract;
- to respond to an emergency that threatens the life, health or security of an individual;
- for fraud detection and prevention; or
- for other purposes authorized or required by applicable privacy legislation.
Where processing is based on consent, you may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect the Organization’s ability to provide certain services.
6. Cookies and Similar Technologies
This website may use cookies, pixels and similar technologies in order to:
- enable the basic operation and security of the site;
- remember your preferences and improve functionality;
- compile statistics and analytics on website usage;
- support content personalization or advertising, where applicable.
Where required by law or considered best practice, non-essential cookies will only be used with your consent, obtained via a cookie banner or similar tool. You can usually manage or delete cookies through your browser settings. If you disable some or all cookies, parts of the website may not function properly.
7. Retention of Personal Information
Personal information is retained only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, or as required or permitted by law (for example, for tax, accounting or limitation periods).
When personal information is no longer required, reasonable measures are taken to securely destroy, delete or anonymize it, unless there is a legitimate reason or legal requirement to retain it in identifiable form.
8. Disclosure of Personal Information
Personal information may be disclosed to the following categories of recipients, to the extent necessary for the purposes described above:
- Internal personnel who require access to fulfil their duties and are bound by confidentiality obligations.
- Service providers that perform services on behalf of the Organization (such as hosting, IT support, analytics, e-mail and newsletter providers, payment processors), under contractual terms requiring them to protect personal information and use it only for specified purposes.
- Professional advisers, such as lawyers, accountants or auditors, where reasonably necessary to obtain advice or protect legal rights.
- Regulators, government authorities, law enforcement or courts, where disclosure is required or permitted by law, or necessary to protect the rights, property or safety of the Organization, users or others.
- Other entities in connection with a corporate transaction, such as a merger, acquisition, reorganization or sale of assets, subject to appropriate confidentiality and data protection safeguards.
Personal information is not sold to third parties for their own independent marketing purposes.
9. Transfers Outside Canada
Some service providers or other recipients may be located outside your province or territory, or outside Canada. As a result, personal information may be transferred to, stored in or processed in jurisdictions that have different data protection rules than Canada.
When personal information is transferred outside Canada, the Organization takes reasonable steps to ensure that appropriate safeguards are in place and that personal information is protected in a manner consistent with this Privacy Policy and applicable Canadian privacy laws. However, while in another jurisdiction, personal information may be subject to the laws of that jurisdiction and may be accessible to its courts, law enforcement and national security authorities.
10. Security Measures
Reasonable physical, technical and administrative safeguards are implemented to protect personal information against loss, theft, unauthorized access, disclosure, copying, use or modification. Such safeguards may include access controls, encryption, secure hosting and regular security reviews.
Despite these measures, no method of transmission over the internet or method of electronic storage is completely secure. You acknowledge that you provide information at your own risk and that absolute security cannot be guaranteed.
11. Your Rights and Choices
Subject to certain limitations and applicable law, individuals in Canada may have rights such as:
- the right to request access to personal information held about them;
- the right to request correction of inaccurate or incomplete personal information;
- the right to withdraw consent to further use or disclosure of personal information, subject to legal or contractual restrictions;
- the right to challenge the Organization’s compliance with applicable privacy laws.
Requests to exercise these rights or questions about privacy practices can be directed to the contact details provided on this website. If you are not satisfied with the response, you may have the right to file a complaint with the Office of the Privacy Commissioner of Canada and, where applicable, a provincial or territorial privacy commissioner.
IMPORTANT INFORMATIONAL AND LEGAL DISCLAIMER
12. No Medical, Legal or Professional Advice
The information provided on this website is for general informational and educational purposes only. It is not intended to, and does not, constitute:
- medical or healthcare advice, diagnosis or treatment;
- legal advice;
- financial, investment or tax advice; or
- any other form of professional or expert guidance.
You should not rely solely on any information on this website when making decisions about your health, legal affairs, finances or any other matter that may require professional judgment. You should always consult a qualified professional appropriate to your situation.
13. Informational Nature of the Content
All articles, resources, tools, guides, videos, testimonials and other materials available on this website are provided for informational purposes only. While reasonable efforts may be made to ensure that content is accurate and current, no representation or warranty is given that any information is complete, reliable, up-to-date or suitable for your particular circumstances.
14. Use at Your Own Risk – “As Is” and “As Available”
Your use of this website and of any information obtained from it is entirely at your own risk. The website and all content are provided on an “as is” and “as available” basis, without any warranties or conditions of any kind, whether express or implied, including implied warranties or conditions of accuracy, completeness, merchantability, fitness for a particular purpose, non-infringement or availability, except to the extent that such warranties or conditions cannot be excluded under applicable law.
To the fullest extent permitted by law, any liability for direct, indirect, incidental, consequential, special, exemplary or punitive damages arising out of or related to your use of the website or reliance on its content is disclaimed. Nothing in this Disclaimer is intended to limit or exclude any rights or remedies that cannot be limited or excluded under applicable Canadian consumer protection or other mandatory laws.
15. Testimonials, Examples and Results
Any testimonials, case studies, examples or described results presented on this website represent the personal experiences or opinions of individual users or third parties. They:
- do not necessarily reflect typical, average or expected outcomes;
- are not intended to guarantee or promise that you will achieve the same or similar results; and
- should not be interpreted as assurances of performance, improvement, earnings or other benefits.
Actual results may vary significantly from person to person and from situation to situation.
16. Affiliate and Third-Party Links Disclosure
This website may contain links to third-party websites, products, services or offers, including affiliate links. If you click on an affiliate link and complete a purchase or take another qualifying action, the operator of this website may receive a commission or other benefit at no additional cost to you.
Such commercial relationships do not influence the independence of the editorial content provided on this website. However, third-party websites and services are not controlled by the website operator, and no responsibility is accepted for their content, terms, privacy practices or security. Accessing or using any third-party website, product or service is at your own risk and subject to the terms, conditions and policies of the relevant third party.